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Australia’s first complete meal

With freeze dried 100% real meat and high protein kibble.

For your dog For your cat

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For every dog and

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No fillers, artificial colours
or preservatives

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Grain free & allergy

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100% Australian made
& owned

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Which food is right for my pet?

dog and owner

Wellness for Pets

We know how good we feel when we take the best care in choosing the food we eat; our pets are just the same.

Wholesome, natural, sustainably-sourced, balanced nutrition isn’t a luxury. It’s what all bodies need to flourish; pet and pet-owner alike.

We add the highest-quality ingredients to a range of flavourful recipes to keep our pets excited and happy every mealtime. Pure Life has the perfect balance of everything your pet needs to live their best life.

Our pets deserve nothing less than the best.

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For Dogs For Cats

Pure Life for Dogs and

dog food range
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For Dogs For Cats

Pure Life for Cats and

cat food range

Our Promises

Wellness for your furry friends

Pure Life Natural Boost Range is Australia’s first complete meal with freeze dried 100% real meat pieces and high protein kibble, designed to nourish our dogs and cats to be at their healthiest and happiest.

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Superfood goodness to support a strong immune system and all-round healthy pet.

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100% Transparent ingredients – Nothing hidden, only real food. Delicious natural wellness in a pack.

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96% Australian Ingredients sustainably sourced from local farmers, right here in Australia.

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Our Grain-free range is allergy friendly for those pets with sensitivity to grains.

Meet our meals

Complete meal for your furry friends

For your Pets

Not-so-secret ingredients

100% transparent ingredients. That means nothing hidden, only real food. Delicious natural wellness in a pack.


Tasmanian Salmon

Salmon is a great source of protein and omega-3 fatty acids which support strong muscles, decrease inflammation and keeps your dog’s joints, brain and coat healthy.

australian chicken

Australian Chicken

Chicken is a rich source of protein with lots of healthy, easily digestible nutrients, including a variety of different minerals and vitamins that support strong muscles.



Superfood goodness that delivers vitamins, antioxidants and minerals supporting a strong immune system. We add broccoli, spinach, kale, alfalfa which are as super good for dogs.


Yoghurt with Pre-biotics and Probiotics

Chicory contains inulin which encourages good bacteria for healthy digestion and firm stools. For an extra dose of gut health we add yoghurt, prebiotics and probiotics.


Australian Potato

Potato, faba beans, chickpeas and pea protein provides the abundant energy they need to bounce through the day.

What our customers say

Happy pets – happy owners

Java loved Pure Life!
The fact that it is Australian made and owned is awesome. The fat content is low which is great because Labradors put on weight quite easily. Overall a great food and having the freeze-dried pieces breaks up giving my dog just kibble. Winner in our house!
Only brand our fussy cat eats.
Willow is a very fussy cat and I have only ever found one brand of Kibble that she would eat. I was nervous giving her Pure Life but it was a successful outcome. She loved it!
Our picky Cavoodles LOVE it!
Chad and Zeke absolutely LOVE Pure Life! This is the first biscuit that they have liked straight away, being usual picky Cavoodles I was shocked! We will be sticking to Pure Life. Pure Life is a winner in our house.