Join our community to keep up to date with our special offers and new product launches

Australia’s first complete meal

With freeze dried 100% real meat and high protein kibble.

For your dog For your cat

Products packshots Kangaroo Lamb
Hero packshot Kangaroo Lamb
icon dog cat

For every dog and

icon leaf

No fillers, artificial colours
or preservatives

icon grain free

Grain free & allergy

icon australia made

100% Australian made
& owned

icon pets

Which food is right for my pet?

dog and owner

Wellness for Pets

We know how good we feel when we take the best care in choosing the food we eat; our pets are just the same.

Wholesome, natural, sustainably-sourced, balanced nutrition isn’t a luxury. It’s what all bodies need to flourish; pet and pet-owner alike.

We add the highest-quality ingredients to a range of flavourful recipes to keep our pets excited and happy every mealtime. Pure Life has the perfect balance of everything your pet needs to live their best life.

Our pets deserve nothing less than the best.

cat pet
dog corgi

For Dogs For Cats

Pure Life for Dogs and

dog food range
dog corgi

For Dogs For Cats

Pure Life for Cats and

cat food range

Our Promises

Wellness for your furry friends

Pure Life Natural Boost Range is Australia’s first complete meal with freeze dried 100% real meat pieces and high protein kibble, designed to nourish our dogs and cats to be at their healthiest and happiest.

icon superfood

Superfood goodness to support a strong immune system and all-round healthy pet.

icon care

100% Transparent ingredients – Nothing hidden, only real food. Delicious natural wellness in a pack.

icon au map

96% Australian Ingredients sustainably sourced from local farmers, right here in Australia.

icon grain free

Our Grain-free range is allergy friendly for those pets with sensitivity to grains.

Meet our meals

Complete meal for your furry friends

Tasmanian Salmon
tasmanian salmon components
tasmanian salmon

Australian Lamb

tasmanian salmon components
australian lamb for dogs
Australian Chicken
australian chicken components
australian chicken
Australian Chicken
australian chicken components
australian chicken

Outback Kangaroo

tasmanian salmon components
outback kangaroo for dogs

For your Pets

Not-so-secret ingredients

100% transparent ingredients. That means nothing hidden, only real food. Delicious natural wellness in a pack.


Tasmanian Salmon

Salmon is a great source of protein and omega-3 fatty acids which support strong muscles, decrease inflammation and keeps your dog’s joints, brain and coat healthy.

australian chicken

Australian Chicken

Chicken is a rich source of protein with lots of healthy, easily digestible nutrients, including a variety of different minerals and vitamins that support strong muscles.



Superfood goodness that delivers vitamins, antioxidants and minerals supporting a strong immune system. We add broccoli, spinach, kale, alfalfa which are as super good for dogs.


Yoghurt with Pre-biotics and Probiotics

Chicory contains inulin which encourages good bacteria for healthy digestion and firm stools. For an extra dose of gut health we add yoghurt, prebiotics and probiotics.


Australian Potato

Potato, faba beans, chickpeas and pea protein provides the abundant energy they need to bounce through the day.

What our customers say

Happy pets – happy owners

All round nutrition
Ruby is a super fussy dog when it comes to her food but she loved Pure Life! Especially the freeze dried meat. And we love it because it provides her with all round nutrition.
Aussie owned and made
As a breeder having the best available food is critical for mum and dad, Pure Life Pet food for dogs is just perfection! They get all the benefits that come from a stable kibble diet and the bonus of a raw food diet with the freeze dried meat pieces included. And being Aussie owned and made is the cherry on the cake! My dogs have never been healthier than they are now on Pure Life.
Pure life is Chads favourite!
He always knows when I bring a bag home as you can see he waits patiently until I give him some