About us

The Pure Life story begins
at home

We’re a family-owned and run business, and we’ve always believed our
dogs and cats deserve every bit as much happiness as loving and caring for
our pets brings us.

dog and cat
food for dogs and cats

We crafted Pure Life to bring the same holistic approach to food for dogs and cats, with the essential all-round nutrition that contributes to every aspect of their health.

As we’ve become more aware of how a balance of good, natural food, an active lifestyle and time with the animals we love has improved our overall health and happiness, we wanted to create the same experience for our furry families too.

food for dogs and cats

Our Natural Boost range of dog and cat food is the first to market with a mix of high protein kibble and freeze dried 100% real meat, uniquely crafted with the essential all-round nutrition that contributes to every aspect of pet health in a complete meal.

We have done this by carefully crafting our meals using 100% premium cuts of real meat that is freeze dried to retain nutritional value and preserve all the flavours better than other methods. In addition, our premium quality kibble is packed with high protein, with the goodness of superfoods and vegetables for a complete meal.

satisfaction guarantee

We’d love to hear what you and
your furry friends think

Contact us using the form below and we’ll get back to you right away.